Overview

Marketing teams generate massive volumes of data — campaign metrics, website analytics, CRM records, ad performance, and customer engagement signals.

In this session, see how Kibana unifies that data into real-time dashboards to track ROI, optimize funnels, and improve customer journeys within a single Elastic environment.

What You’ll Learn

• Connect marketing data sources to Kibana using Elasticsearch and SQL connectors
• Build real-time dashboards for campaign performance, traffic, and conversions
• Track multi-channel attribution across paid, organic, and social campaigns
• Monitor customer journey funnels with interactive visualizations
• Design scalable reporting frameworks for growing marketing teams

Real-World Applications:

Marketing leaders use Kibana to eliminate reporting delays and gain instant performance clarity.

Track ad spend, channel performance, lead quality, and conversions in real time — unifying analytics, CRM, email, and paid media data into one decision-ready view.

Practical Insights:

• Structure marketing data for high-performance indexing and fast queries
• Build executive dashboards that highlight KPIs without overwhelming stakeholders
• Optimize data ingestion strategies for large-scale campaign environments
• Apply Elastic best practices to scale analytics as marketing grows

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