Marketing teams generate massive volumes of data — campaign metrics, website analytics, CRM records, ad performance, and customer engagement signals.
In this session, see how Kibana unifies that data into real-time dashboards to track ROI, optimize funnels, and improve customer journeys within a single Elastic environment.
- Connect marketing data sources to Kibana using Elasticsearch and SQL connectors
- Build real-time dashboards for campaign performance, traffic, and conversions
- Track multi-channel attribution across paid, organic, and social campaigns
- Monitor customer journey funnels with interactive visualizations
- Design scalable reporting frameworks for growing marketing teams
Marketing leaders use Kibana to eliminate reporting delays and gain instant performance clarity.
Track ad spend, channel performance, lead quality, and conversions in real time — unifying analytics, CRM, email, and paid media data into one decision-ready view.
- Structure marketing data for high-performance indexing and fast queries
- Build executive dashboards that highlight KPIs without overwhelming stakeholders
- Optimize data ingestion strategies for large-scale campaign environments
- Apply Elastic best practices to scale analytics as marketing grows
Speakers
Anders is a versatile data professional with extensive experience in Power BI, Tableau, and Kibana. His background spans international trade, blockchain, and technology sectors, giving him a unique global perspective on data. At Hyperflex, he bridges the gap between technical analysis and strategic oversight, focusing on maintaining complex projects while analyzing sales performance to deliver actionable insights that drive business growth.
Pavina is a Marketing Analysis graduate student at DePaul University with 3+ years of digital marketing experience across campaign management, content strategy, and influencer partnerships for enterprise brands.